The problem with the singing cowboy wasn’t that he hadn’t gotten permission (he asked me, after all) but that I wasn’t anticipating it, and I hadn’t gotten enough information to make an informed choice.
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I realized recently that it takes me about an hour to write an okay song. If I bust my butt, I can write a good song in about two hours. If I want to write a great song, it takes between 3-5 hours of concentrated work. To write one of my best songs ever, it takes writing about 10 of my great songs (3-5 hours x 10 songs = 30-50 hours).
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As musicians, we’ve become jaded about using the term “marketing”. Many musicians won’t even admit to using marketers, because it might indicate that we’re selling out, pandering to the masses, or even worse: being commercially successful.
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